Sunday, August 1, 2010

Beijing Lu

This is the Chinese´s re branding of Crocodile/Lacoste. As the Chinese always pronounce the alphabet R as rL, so Crocodile might become Clocodile. To add the Italian Moda Taste into the brand, they add the sound of CHLOE, MODE, MODEL to that original brand. Mixing all of them together make it CLIO CODDLE.

The brand has 3 boutique along the Beijing Lu.

The ancient road built by the Sung Dynasty.


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